The Genesis of a Fashion Concept: Brainstorming and Research with MAES London

The journey of a thousand miles begins with a single step, and in fashion, it starts with brainstorming and research. What ignites your passion? What story do you wish your collection to narrate? What does your brand stand for? Our consultancy services are tailored to help you pinpoint the essence of your inspiration, shaping it into a coherent and compelling narrative. The journey starts with an idea, a vision. MAES London facilitates brainstorming sessions, encouraging designers to explore diverse sources of inspiration. Research is the scaffold upon which a robust fashion concept is built. We then dive into in-depth research, looking beyond fashion to art, culture, and global trends, ensuring your concept is both unique and relevant. 

Experimentation and Range Development: The MAES London Approach

Creativity flourishes in the realm of experimentation. At MAES London, we encourage designers to push boundaries and explore uncharted territories in fabrics, textures, silhouettes, and palettes. Our consultancy services guide designers through the crucial phase of experimentation. We encourage exploring with design elements, techniques, and fabrics, crucial for range development. This process ensures a collection is not just aesthetically pleasing but also cohesive and marketable.

Communication and Moodboard Creation: Articulating Your Vision

A concept's success is determined by how effectively it is communicated. Articulating your vision is essential. At MAES London, we assist in distilling your concept into a clear, concise, and compelling narrative by developing moodboards and narratives that resonate with your target audience; ensuring the collection tells a captivating story. Our expertise ensures that every aspect of your collection - from the smallest stitch to the overarching theme - echoes your concept with clarity and creativity.

Originality and Audience Resonance

In a world awash with trends and replicas, originality is your greatest asset. Our consultancy at MAES London focuses on honing your unique voice and vision. Simultaneously, we place significant emphasis on ensuring that your concept resonates with your intended audience, striking a balance between innovation and market appeal.

MAES London's consultancy goes beyond basic design assistance. We offer tailored sessions covering:

• Business Plan Development: Crafting a roadmap for your brand's future.
• Brand Strategy: Developing a plan that aligns your brand's identity, values, and positioning to differentiate itself in the market and resonate with your target audience.
• Technical Packs & Fabrics: Detailing every aspect of garment construction and selecting fabrics that align with your concept.
• Sizing, Costing, & Fabric Range Plan: Ensuring your collection is scalable, cost-effective, and diverse in fabric selection.
• Range Planning & Pricing: Strategising the collection's lineup for optimal market appeal and pricing it competitively.
• Financial Planning and Budgets: Looking at cost centres, collection budgets and cash flow planning
• Job roles and Organisation Structure: Looking at your current workflows and structuring a team around your company goals
• Packaging: Designing packaging that reflects your brand's identity and values.
• Labels & Branding: Creating labels that speak to your brand's ethos.
• Fit Model / Block & Casting: Ensuring perfect fit and selecting models that embody your brand's spirit.
• Grade Rules & Route to Market: Setting standards for sizing and strategising the most effective market entry.
• Industry Best Practices: Keeping you informed of and aligned with current industry standards and practices.

The MAES London Promise

Developing a fashion business is a challenging yet rewarding endeavour. At MAES London, we understand that fashion is not just about clothes; it's about stories, experiences, and dreams translated into products. Our consultancy services are designed to guide you through each step of this creative journey, turning your vision into a tangible, market-ready reality. Whether you're crafting your first collection or looking to elevate your existing brand, MAES London is here to ensure your fashion journey is both successful and fulfilling. Let's create something extraordinary together.

Drop us an email at: hello@maeslondon.com